Our approach
A multi-year strategy for brand restoration
Financial acquisition is the first step. Brand restoration is the second — and arguably the more important. Our strategy is organised around seven pillars, designed specifically for a historic Ukrainian club in the context of post-war reconstruction.
Member packs for prominent Kharkivites
Honorary member packages for prominent Kharkiv-born public figures — entrepreneurs, artists, athletes, scientists, journalists — with reserved seating and exclusive merchandise. Not paid ambassadors: loyal famous fans who amplify the club organically through their own platforms.
Legendary former players as ambassadors
The most powerful ambassadors are a club's legendary former players — as Barcelona use Xavi and Iniesta, or Milan use Maldini. Metalist greats of the UEFA Cup era command deep loyalty and trigger immediate emotional reactivation of the historic fan base.
Snack producer collaboration
A licensing partnership with a major Ukrainian snack producer puts co-branded products in every supermarket — daily, low-friction brand exposure. The precedent is Liverpool–Carlsberg or Manchester United–Kellogg's, scaled to Ukraine.
Non-sport apparel line
With leading Kharkiv apparel manufacturers, a lifestyle clothing line — outerwear, casual, accessories — that makes club identity an everyday cultural statement, not only a matchday item. Kharkiv's textile industry provides world-class local manufacturing.
City-wide out-of-home advertising
A sustained year-plus campaign of high-quality outdoor advertising across Kharkiv makes the club visually omnipresent. Twelve months of consistent presence turns «one team among many» into «the team of this city».
Vertical series production
A vertical-format scripted series for TikTok, Reels and Shorts, with a recurring character in club kit. Vertical series generate hundreds of millions of views — passive brand exposure for tens of millions, calibrated for the 2026 attention economy.
City murals featuring club heroes
Large-scale murals across Kharkiv featuring legendary and current players — permanent, weather-resistant advertising that becomes photographic landmarks and embeds the club in the city's visual fabric for decades.
Beyond a sports project
Football creates enterprise value
A modern club is not a team — it is an ecosystem of revenue streams, each independently monetisable.
Why football
Why we believe football outperforms
In Ukraine specifically, the economic logic points decisively to football over other sports.
| Driver | Football | Basketball | Hockey | Esports |
|---|---|---|---|---|
| Largest national audience | ✓ | — | — | ~ |
| Major advertising market | ✓ | — | — | ~ |
| International transfer income | ✓ | — | — | — |
| UEFA / FIFA framework | ✓ | — | — | — |
| Largest commercial ecosystem | ✓ | — | — | ~ |
| Backed by Ukraine's major businesses | ✓ | — | — | — |
Commercial opportunities
Partnership begins with the stadium
Led by the first major stadium naming-rights opportunity in Ukrainian football.