Tier 2
Training centre naming
Following Liverpool's AXA Training Centre — continuous integration into the club's daily content: interviews, training updates, behind-the-scenes.
Commercial opportunities
Sponsorship & partnership
Partnerships designed for world-class brand visibility — led by the first major stadium naming-rights opportunity in Ukrainian football.
Flagship · stadium naming rights
A Ukrainian first
Stadium naming rights are among the most powerful brand assets in football — Allianz at Bayern, Signal Iduna Park at Dortmund, Spotify Camp Nou at Barcelona, Emirates at Arsenal. Not advertising: permanent integration into a region's cultural fabric, appearing in every broadcast, headline and map. No such partnership exists at scale in Ukraine, and only a handful of venues qualify. The Metalist stadium is one of them.
Allianz ArenaMetalist StadiumYour Brand
A category-defining opportunity for a brand seeking to become Ukraine's first major stadium sponsor — comparable in cultural impact to Allianz's original 2005 deal with Bayern.
Tier 3
Jersey front sponsor
The most visible category — on every player's jersey in every match, broadcast and photograph. Multi-year strategic partnership.
Tier 4
Sleeve / secondary kit
A major commercial category in its own right under modern Premier League precedent. Standalone or paired with training visibility.
Tier 5
Training kit sponsor
In every training session, warm-up and player-of-the-day announcement — high-engagement, often underpriced relative to its exposure.
Tier 6
Stadium VIP hospitality
Branded VIP boxes, lounges and matchday experiences — aimed at enterprise B2B and premium consumer brands.
Tier 7
Academy naming rights
A multi-decade commitment aligning the brand with youth development, community and the future generation of Ukrainian football.
Confidential conversations
Explore a partnership
For brand decision-makers interested in exploring these partnership opportunities — including the category-defining stadium naming rights — we welcome confidential conversations.